Sunday, February 7, 2010

‘Mitr Phol’ Unveils ‘Mitr Phol Syrup’ as the Sweet Nectar of Modern Life

Mitr Phol, Thailand’s leading brand of sugar products, is introducing ‘Mitr Phol Syrup,’ a 100% pure sugar cane syrup, as a new modern kitchen innovation which is convenient and safe to add sweetness into any food, drinks, or even bakery items under the theme concept of “Adding Sweetness, Adding Good Time”. The company reiterates that life should be, in fact, sweet with ‘Pla – Achara Burarak’ the avid owner of ‘Kab Kao Kab Pla’ restaurant mixes up sweet and sunny drink while celebrity lovers ‘Nui-Sujira Arunpipat’ and ‘Pond-Chaiyapon Leepapan’ bake up their favorite sweet and loving item.


Mr. Kanong Sakpetch, Group Managing Director, Sugar Business, Mitr Phol Group, manufacturer and distributor of the ‘Mitr Phol’ sugar products, reveals that “the new Mitr Phol Syrup is made from 100% pure sugar cane and it is the new cooking innovation that suits the modern life. Naturally aromatic to the base ingredient, the syrup adds not just straight sweetness into food or drink, but also subtle aroma that makes them even more delectable and delicious. This new syrup keeps well over a year at room temperatures, hence gives buyers more value for their money than other types of sugar syrups. And this reflects how Mitr Phol always caters the products to suit consumer’s demands which in this case, modern, smaller family kitchens looking for extra cooking convenience that saves their time.

“Mitr Phol Syrup is available in two packages of 180 ml. bottle and 850 ml. pack. The product aims at modern consumers whose flashy lifestyle covers delectable tastes of their food and extra cooking convenience as well as food and beverage businesses, such as restaurants, hotels and coffee shop owners where Mitr Phol Syrup can help facilitate their cooking and baking process.”

‘Pla – Achara Burarak,’ owner of ‘Kab Kao Kab Pla’ restaurant and ‘Iberry’ ice cream parlour, introduces Butterfly Pea Coconut Soda as a healthy holiday drink which is easy to make on any fine free day. Mixed from anchan flowers (butterfly peas) juice, baked coconut juice, lime juice, and soda, the drink is sweetened by the aromatic Mitr Phol pure sugar cane syrup before pouring into an ice-filled glass and immediately served.

The new celebrity couple of actress ‘Nui-Sujira Arunpipat’ and businessman owner of Papa Pond ‘Pond-Chaiyapon Leepapan,’ introduce the sweet menu of ‘Strawberry Mille Feuille with Blueberry Sauce’ which, as legend has it, was first made by a French chef who wanted to express his true love to his sweetheart. The cake means layers of good things and ‘Mille Feuille’ (translated ‘thousand layers’) represents 1,000 days of true love he has for his lover from the very first day until the end of time.

“First, prepare the crispy puff base by layering the puff pastry onto the baking tray, topped with sugar and icing and bake it at 180 degrees Celsius for about 5-8 minutes. The filling is also very easy to make. Just beat mascarpone cheese with whipped cream, vanilla extract and pure sugar cane syrup until just forming. Then, prepare the blueberry sauce by mixing the sugar cane syrup with the unsweetened blueberry sauce, unsalted butter on a low heat and add lime juice at the end when the sauce is almost done. Put everything together nicely, by composing the crispy puff, cream and blueberry sauce together into layers. Serve immediately.”

“Mitr Phol Syrup” produced from natural sugarcane - Adding sweetness…Adding good times.

Friday, February 5, 2010

THAI and Thai Government Hold Thai Rice Donation Ceremony to Haitian People

Thai Government and Thai Airways International Public Company Limited, as well as the government and private sector cooperated together in transporting 100 tons of Thai rice on a THAI freighter aircraft. The humanitarian donation of Thai rice will benefit the people of Haiti who have been affected by severe earthquake. Mr. Abhisit Vejjajiva, Prime Minister of Thailand, presided over the donation ceremony witnessed by representatives from the government and various organization in the Ramp Area of THAI Air Cargo, Suvarnabhumi Airport.


Mr. Piyasvasti Amranand, THAI President, said that transporting 100 tons of Thai jasmine rice from the Government of Thailand to the Republic of Haiti was possible due to cooperation from the government and various organizations, in order to provide assistance as quickly as possible. THAI provided relief aid by conducting a humanitarian freighter flight to transport 100 tons of Thai rice that was donated from the Government of Thailand to the Republic of Haiti, on board THAI freighter flight 9S888 at a flight time of 36 hours on the route Bangkok to the Republic of Haiti. Transport by ship takes approximately 5 to 6 weeks, therefore through cooperation between the Thai Government, THAI, and various organizations, this humanitarian relief effort was possible. In particular, the donation of Thai rice reflects on Thailand’s national identity as a country that is known as a “world kitchen” and one the world’s largest sources of rice production.

The aircraft utilized in transporting 100 tons of Thai rice from the Government of Thailand to the Republic of Haiti is a THAI cargo freighter Boeing 747-300F, which the Company obtained for cargo freight transport. THAI’s cargo freighter flight departed from Bangkok’s Suvarnabhumi Airport on Monday, 1 February 2010 at 14.00 hours, with refueling at Incheon Airport in Korea, Anchorage, Alaska and Miami, Florida in the United States of America, and arrival at Port au Prince Airport in the Republic of Haiti on Tuesday, 2 February 2010 at 08.00 hours (local time), at a total flight time of 36 hours.